Business Communications + Public Relations + …
![[Whitney Lamphere] writes here about brand strategy, visual identity, creative direction and the working reality of running a small studio: what a rebrand actually costs, why positioning fails before design does, and how founders and studios manage to talk past each other in the first meeting](https://milieus.blog/wp-content/uploads/2026/10/whitneylamphere_1779776395_541.png)
Keywords: {0} Most brand work fails because it starts with how things should look before anyone has decided what the company is. She works the other way. The strategy comes first, sharp enough to rule things out, and the identity follows from it. That order is the whole method, and it is the reason the…
Keywords: Public Relations , Social media , PR , branding , writing , MyBrand , Keirra Price , life , mental-health , love My short term goal is to connect with more students and professionals who are interested in PR and hopefully build relationships with people working at PR agencies. My long term goal is…
Keywords: Brand , Career , Education , LinkedIn , Marketing , Public Relations , Purpose , Rutgers I worked in marketing and digital engagement and got to see how much thought goes into creating content for a specific audience. One of the projects I worked around was Salt Bridge Farm, a community that provides housing…