https://milieus.blog/2026/10/06/whitney-lamphere-writes-here-about-brand-strategy-visual-identity-creative-direction-and-the-working-reality-of-running-a-small-studio-what-a-rebrand-actually-costs-why-positioning-fails-before/Milieus Networkingen2026-10-06T08:16:02+00:00[Whitney Lamphere] writes here about brand strategy, visual identity, creative direction and the working reality of running a small studio: what a rebrand actually costs, why positioning fails before design does, and how founders and studios manage to talk past each other in the first meetingbrand strategy, visual identity, studio, rebrand, positioning, creative direction, logo, company, naming, packaginghttps://milieus.blog/wp-content/uploads/2026/10/whitneylamphere_1779776395_541.png?w=150