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<url><loc>https://milieus.blog/2026/10/06/whitney-lamphere-writes-here-about-brand-strategy-visual-identity-creative-direction-and-the-working-reality-of-running-a-small-studio-what-a-rebrand-actually-costs-why-positioning-fails-before/</loc><news:news><news:publication><news:name>Milieus Networking</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-06T08:16:02+00:00</news:publication_date><news:title>[Whitney Lamphere] writes here about brand strategy, visual identity, creative direction and the working reality of running a small studio: what a rebrand actually costs, why positioning fails before design does, and how founders and studios manage to talk past each other in the first meeting</news:title><news:keywords>brand strategy, visual identity, studio, rebrand, positioning, creative direction, logo, company, naming, packaging</news:keywords></news:news><image:image><image:loc>https://milieus.blog/wp-content/uploads/2026/10/whitneylamphere_1779776395_541.png?w=150</image:loc></image:image></url><url><loc>https://milieus.blog/2026/10/04/i-want-my-personal-brand-to-show-that-i-am-creative-hardworking-approachable-and-interested-in-communication/</loc><news:news><news:publication><news:name>Milieus Networking</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-04T14:48:45+00:00</news:publication_date><news:title>I want my personal brand to show that I am creative, hardworking, approachable, and interested in communication</news:title><news:keywords>creative, hardworking, approachable, authentic, authenticity, personality, relationships, relationship</news:keywords></news:news><image:image><image:loc>https://milieus.blog/wp-content/uploads/2026/10/img_9409-e1727893236375.jpg?w=96</image:loc></image:image></url><url><loc>https://milieus.blog/2026/10/04/i-want-my-brand-to-show-that-i-am-someone-who-builds-genuine-connections-and-brings-purpose-to-the-work-i-do/</loc><news:news><news:publication><news:name>Milieus Networking</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-04T14:41:43+00:00</news:publication_date><news:title>I want my brand to show that I am someone who builds genuine connections and brings purpose to the work I do</news:title><news:keywords>community, purpose, brand, branding, marketing, meaning, people, curious, curiosity</news:keywords></news:news><image:image><image:loc>https://milieus.blog/wp-content/uploads/2026/10/img_8591.jpeg?w=131</image:loc></image:image></url><url><loc>https://milieus.blog/2026/10/04/introduction/</loc><news:news><news:publication><news:name>Milieus Networking</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-04T13:43:07+00:00</news:publication_date><news:title>Introduction</news:title><news:keywords>milieu, milieus, community, communities, network, networks, networking, business, language, natural language, indigena, communication, communications, information</news:keywords></news:news></url></urlset>
